Etch Fine Stationery Co.

Lending a hand

tayetch — Wed, 01 May 2013 23:33:34 +0000

Lately I’ve been working with the social networking arm of a national mother-to-mother support group, Breastfeeding USA. It’s been a lot of fun helping them grow their Facebook and Twitter fan base, reaching out to mothers with evidence-based support and health information. I’ve even been able to spearhead the launch of the organization’s first social-media based awareness campaign — a Tumblr project called Where in the world have you breastfed?

One big role I’ve had on the team is creating sharable memes for the social sites. I’m so proud to see some of these photos go viral around the web, popping up on a few well-known websites in the breastfeeding and health communities:

Summer Watercolors, Part One

tayetch — Mon, 18 Mar 2013 21:00:23 +0000

Bright summer colors, natural watercolors, and bold typography were the driving forces behind these larger-than-life wedding invitations. The oversized tri-fold invitation showcases the couple’s custom monogram and encloses contrasting RSVP and hand-drawn event map. Here’s a sneak peek at the save-the-date and the invite — programs, menus and other wedding day paper to come!

White River Medical Billing Identity Project

tayetch — Thu, 14 Mar 2013 18:18:14 +0000

This one’s been a long time coming, folks.

I’m finally getting around to introducing you to White River Medical Billing. WRMB is located in Muncie, Indiana, and it is the brainchild of a really great family man and Buffy the Vampire Slayer expert, Ben Kreider. If you’ve got a fancy diploma hanging on your wall and a lot of letters at the end of your title, just trust me — you want to work with Ben.

So, without further ado (drumroll please)…

Who is this gorgeous baby, you ask? Just how did you contain those adorable cheeks onto one medical advertisement, you ask? Well, fair reader, let me just tell you — if you give birth to the model, you don’t have to obtain release forms. And containing those chub-a-licious cheeks was quite an undertaking.

Get a clue, gentlemen

tayetch — Mon, 11 Mar 2013 01:59:55 +0000

This guy has cracked the code, and all other men need to take notes.

How perfectly sweet is the Clue-inspired proposal?! An old colleague and friend contacted me with hopes I could help him put the finishing touches on a very sweet, very personal engagement idea. The game-board enthusiasts are now engaged to be wed, and I’m so grateful to have been a (very small) part of it.

The plan was simple: Play a good-natured game of Clue with his girlfriend’s family and everyone throw the game, ensuring that she would be the one to open the solution envelope. (Spoiler: It was Jesse, in the dining room, with the ring!) Here is a closer look at the final playing cards.

You say it’s your birthday

tayetch — Wed, 23 Jan 2013 17:32:42 +0000

I can’t believe almost a year has passed since sweet little Lucybird made her dramatic entrance into the world as one of the hospital’s “Super Bowl Babies.” So of course, we’re celebrating our super girl with a super first birthday party. I used the Indianapolis Super Bowl logo from last year’s event and revamped it for our theme. I also included a yellow flag RSVP that warns party guests not to be “those people.” Big thanks to my football-savvy husband for the punny wording.

Happy birthday, precious girl! We’re so proud and happy to have you in our family.

Branding Exercise: Language Plan-It

tayetch — Sun, 13 Jan 2013 02:13:14 +0000

A company whose mission is to take the stress off of teachers, letting them do what they’re called to do, needed a fun and youthful logo. Several of the logos are visual puns, taking a cue from the quirky company name. I tried to steer away from obvious visuals, and instead focus on universal shapes and themes to convey the brand’s core message.

Please note that these logos are from the brainstorming stage, so they are not colored and are unpublished.

I’ll Love You, George Bailey, Until the Day I Die

tayetch — Wed, 12 Dec 2012 18:25:41 +0000

GUYS. It’s Christmas time. Which means one thing in our house: Holding out until Christmas Eve to watch our all-time favorite holiday movie, “It’s A Wonderful Life.” It’s like — the — hardest part of the season for me, aside from staying in bed and away from presents/breakfast/fake TV fireplace on Christmas morning until at least 6 a.m. So it was just a matter of time before my love for Jimmy Stewart infiltrated my work.

I’m so grateful for this time of year. It seems like people remember how wonderful it is to give and receive mail; how much more opening your mailbox to get a letter and picture means than opening your inbox. Even if it’s just a little note, tell someone you love them through a letter or card. Trust me. It’s awesome.

I’m thankful for all God has done this year for my family and in my professional life. We’ve seen more joy in this little house than I can even describe, and it’s impossible to deny how much God loves and cares for his children. Merry Christmas to all of you, and best wishes for a peaceful, gratitude-filled, slowed-down-and-enjoyed new year. Oh, and take a cue from my husband, and spike your eggnog. WONDERFUL.

Branding Exercise: Fortified Coatings

tayetch — Mon, 10 Dec 2012 02:14:56 +0000

The brand for this new high-end home painting company needed to be slick, classy, and respectable. Drawing inspiration from brands like Titleist and Cadillac, I tried to integrate refinement into every nook and cranny. The logo also needed to be flexible, as it would appear in many media — on the web, on vehicles, on paint cans, on employee shirts, and on print materials.

Please note that these logos are from the brainstorming stage, so they are not colored and are unpublished.

All Grow’d Up

tayetch — Thu, 06 Dec 2012 18:34:18 +0000

My cousin Katie went to college this fall. *Sniff* But, no matter how old she gets, she’s still the best at having a really fun, random time. We’re talking about the girl who had a chocolate fountain at her graduation party. And was one outrageous deposit away from a bouncy castle.

So clearly, the normal graduation party invitation wasn’t going to cut it. To help capture a glimmer of her personality, and all of the fun things she is going to accomplish in her life, I designed around a bucket list theme.

The bucket lists arrived in guests’ mailboxes as scrolls in kraft paper tubes. Inside the tubes were the nitty gritty details and a fun advice card for guests to fill out and give to the graduate before she headed out on her own.

Congrats, Katie! I’m so excited to see the awesome women you’ve become. Good luck in the future. The world has no clue what’s it’s getting itself into Love you!

Branding Exercise: Tinogona

tayetch — Tue, 30 Oct 2012 02:11:34 +0000

This philanthropic brand with African roots needed a genuine, grassroots feel. Incorporated into some of the logos are scraps of paper, symbolizing the company’s founder’s back story. The word “Tinogona” means “it is acheivable.”

Please note that these logos are from the brainstorming stage, so they are not colored and are unpublished.